Course Overview
In today’s competitive marketplace, understanding the essentials of sales and marketing is critical for success. The Sales and Marketing Essentials Training by SBD Institute is designed to equip participants with practical skills in customer relationship management (CRM), digital marketing, social media strategies, and negotiation techniques. Over three days, participants will learn how to attract, engage, and retain customers effectively while boosting their ability to close deals.

Course Objectives
By the end of this training, participants will be able to:

• Understand the foundations of sales and marketing and their importance in driving business growth.
• Utilize CRM tools like Salesforce and HubSpot to manage customer interactions.
• Leverage digital marketing strategies, including social media, for lead generation.
• Apply effective negotiation and persuasion skills to close deals.

Why You Should Attend
If you’re looking to enhance your sales and marketing skills, this course offers:

• A comprehensive understanding of modern sales and marketing practices.
• Hands-on training with CRM tools and digital marketing platforms.
• Improved negotiation techniques to maximize profitability.
• The ability to build lasting customer relationships and boost brand loyalty.

Course Outline

1. Introduction to Sales and Marketing
   • The evolving role of sales and marketing in business.
   • Key concepts and strategies for success.
2. Customer Relationship Management (CRM)
   • Overview of CRM tools: Salesforce, HubSpot, and others.
   • Managing leads and tracking customer interactions.
3. Digital Marketing and Social Media Strategies
   • Basics of digital marketing: SEO, email marketing, and online ads.
   • Social media platforms for lead generation and brand visibility.
4. Negotiation and Persuasion Skills
   • Techniques for effective communication.
   • Closing deals and overcoming objections.

Who Should Attend
This course is tailored for:

• Sales and marketing professionals looking to upgrade their skills.
• Business owners and entrepreneurs seeking to grow their customer base.
• Team leaders and managers involved in client-facing roles.
• Recent graduates interested in pursuing a career in sales or marketing.

Location and Duration
This three-day training will be held in Nairobi, Mombasa, and Kisumu, as per the 2025 training calendar.