Course Overview
A strong reputation and brand are invaluable assets in today’s competitive market. The Reputation and Brand Management Training by SBD Institute focuses on equipping participants with the skills to manage personal and organizational reputation, handle online reviews effectively, and build a consistent and impactful brand. This three-day course provides actionable strategies to create, enhance, and protect your brand’s reputation.
Course Objectives
Participants will learn to:
- Understand the components of a strong brand and reputation.
- Develop strategies for managing online and offline reputation.
- Address negative feedback and reviews effectively.
- Build a consistent personal and organizational brand.
Why You Should Attend
This training will help you:
- Enhance your professional and organizational image.
- Strengthen customer trust and loyalty.
- Build resilience in managing crises and negative publicity.
- Gain tools to create a sustainable and impactful brand identity.
Course Outline
- Introduction to Reputation and Brand Management
- Importance of reputation in the digital age.
- Key components of brand identity.
- Managing Online Reviews and Feedback
- Tools for monitoring online reputation.
- Strategies for addressing and resolving negative feedback.
- Building a Professional Brand
- Developing a consistent and authentic brand voice.
- Personal branding strategies for professionals.
- Crisis Management and Reputation Protection
- Handling public relations crises.
- Proactive measures to safeguard reputation.
Who Should Attend
This course is ideal for:
- Marketing and branding professionals.
- Business leaders and entrepreneurs.
- PR and communications specialists.
- Professionals looking to enhance their personal brand.
Location and Duration
This three-day training will be held in Nairobi, Mombasa, and Kisumu, as per the training calendar.