Market Research Services for Businesses in Kenya

Let data guide your next big decision.

At SBD Institute, we provide market research services in Kenya that help you deeply understand your customers, competitors, and market trends. Whether you’re launching a new product, entering a new market, or refining your value proposition—we gather the insights that matter.

We combine qualitative and quantitative methods to deliver practical, local, and actionable intelligence you can trust.

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Our Market Research Solutions

  • Customer Satisfaction & Behavior Studies: Understand what your customers want, how they buy, and why they stay (or leave).
  • Brand Awareness & Perception Research: Know how your brand is viewed in the market and what you can do to improve visibility and trust.
  • Competitor Benchmarking: Find out who your real competitors are, what they offer, and how to position yourself for growth.
  • Product Concept Testing: Get feedback before launching to save costs and maximize market fit.
  • Market Feasibility Studies: Make confident go/no-go decisions based on real market data.
  • Mystery Shopping & Experience Audits: Discover how your service or product is delivered at the customer level.

Why Choose SBD Institute for Market Research?

  • Localized insights for the Kenyan and East African market
  • Mixed-methods approach: surveys, interviews, FGDs, desk research
  • Clear reports with strategic recommendations
  • Research that aligns with business goals and growth strategy
  • Trusted by private sector, NGOs, and public institutions

What You’ll Gain

  • Real understanding of your customer segments
  • Competitive advantage through intelligence
  • Better product-market fit
  • Smarter strategic planning
  • Increased ROI from sales and marketing investments

Let’s Make Insight-Driven Decisions Together

Ready to uncover what the market is really saying?

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