Key Account Management (KAM) Training in Kenya

Your most valuable clients deserve your best.

At SBD Institute, we offer expert-led Key Account Management training designed to help companies in Nairobi and across Kenya retain and grow their most important customers. This program helps account managers move from transactional selling to strategic client partnerships.

If you’re in B2B, banking, insurance, technology, or FMCG — this training gives your team the tools to strengthen trust, deliver value, and increase revenue from key accounts.

What This Training Covers

  • Account Segmentation and Prioritization: Identify high-value clients and focus energy where it matters most.
  • Strategic Relationship Building: Learn how to build executive-level relationships that last.
  • Value-Based Selling: Shift from product-pushing to solutions that solve real business problems.
  • Account Planning Frameworks: Use proven tools to analyze client potential and create growth roadmaps.
  • Managing Complex Decision Units: Navigate multi-stakeholder buying processes with confidence.

Outcomes of Key Account Management Training

  • Greater client retention and loyalty
  • Increased revenue per key client
  • Better account planning and reporting
  • Stronger internal collaboration around client success

Who It’s For

  • Key Account Managers (KAMs)
  • Client Relationship Managers (CRMs)
  • Senior Sales Executives
  • Business Development Managers
  • Account Directors and Regional Sales Leads

Ready to Strengthen Your Key Accounts?

Let’s help your team unlock growth from your biggest clients.

Scroll to Top