Tech Sales Mastery Training – Nairobi
1-Day Intensive Training | 📍 IKIGAI, Westlands
📅 Date: Feb 26Th, 2026
Investment: Ksh. 10,000 per participant
Sell Technology with Confidence. Close More Deals. Grow Your Income.
A powerful 1-day, in-person training designed to help you win more clients in the tech, software, SaaS, and digital solutions space.
Why This Training Matters
You know your product is good.
You know the market is growing.
But somehow… deals keep stalling.
Maybe this sounds familiar:
– Prospects show interest, then go quiet
– Clients say “we’ll get back to you” — and never do
– You struggle to explain your solution in a way that makes sense
– Price objections keep killing good opportunities
– Your demos don’t convert into real decisions
This is not because your product is bad.
It’s because selling technology requires a different kind of sales skill.
After This Boot Camp
After this bootcamp, you will be able to:
– Walk into any tech sales conversation with confidence
– Clearly explain your solution in business language buyers understand
– Run structured, high-impact demos
– Handle tough objections around price, security, and integrations
– Qualify leads so you stop wasting time
– Close deals without begging or discounting
You will stop guessing — and start selling with clarity and control.
What You Will Learn
1. Understanding Tech Sales in Kenya
-SaaS, software, hardware, digital solutions
-Navigating complex buyers and long decision cycles
2. Prospecting & Lead Qualification
-Email, LinkedIn, WhatsApp prospecting
-Using frameworks like BANT, MEDDIC & SPIN
3. Delivering Winning Tech Demos
-Structuring demos and presentations that convert
-Discovery techniques that reveal customer pain points
4. Handling Objections & Closing Deals
-Budget, integration, security, compliance
-Modern closing strategies: Summary, Assumptive & Option Close
5. Using AI & Digital Tools for Sales
-AI for research, proposals, prospecting
-CRM automation and pipeline monitoring
6. Key Account Management (KAM) in Tech
-Managing enterprise clients with stakeholder mapping
-Creating strategic account plans
WHO THIS PROGRAM IS FOR
This bootcamp is ideal for:
– Sales executives selling tech, software or IT services
– Business development managers
– Startup founders
– Customer success teams
– Product specialists
– Anyone involved in selling technology solutions
Whether you are new to sales or experienced, this program meets you where you are.
WHAT YOU GET
our Ksh. 10,000 investment includes:
– 1 full day of expert-led training
– Participant workbooks
– Sales scripts and templates
– Demo frameworks
– CRM and pipeline tools
– Certificate of completion
– Tea breaks and lunch
– 30-day post-training email support
This is not just training. It is a sales upgrade.
Meet The Program Facilitators
Our facilitation team brings together deep expertise in sales, technology, and customer engagement to deliver a highly practical learning experience. From strategic tech sales leadership to hands-on deal execution, we work seamlessly to ensure every participant leaves with the skills and confidence to win more technology clients.
Esther Adwets
Esther Adwets is a sales and customer engagement professional with experience in technology-driven businesses and digital selling. In this program, she will guide participants on how to prospect, communicate with buyers, and build strong relationships using modern tools like LinkedIn, email, and CRM systems..
Sam Owande
Sam Owande is the CEO and Lead Consultant at SBD Institute with over a decade of experience helping organizations across Africa build strong sales teams and customer-focused growth strategies. At the Tech Sales Mastery Bootcamp, he brings practical expertise in B2B and tech sales to help participants confidently position solutions and close complex deals.
Evelyne Olunja
Evelyn Olunja is a sales training and performance specialist focused on improving presentation, objection handling, and deal execution. At the Tech Sales Mastery Bootcamp, she will help participants sharpen their demos, negotiations, and closing skills to win more tech clients.
Venue & Investment
Venue: IKIGAI, Westlands
Duration: 1 Day
Investment: Ksh. 10,000 per participant
Includes training, materials, teas, and lunch
Frequently Asked Questions
Find answers to commonly asked questions about this .
Who is this training designed for?
This bootcamp is designed for sales executives, business development professionals, startup founders, relationship managers, customer success teams, and anyone involved in selling technology solutions such as software, SaaS, digital platforms, IT services, or hardware.
Do I need a technical background to attend?
No. The program is designed for both technical and non-technical professionals. We focus on how to sell technology in a simple, customer-focused way without requiring deep technical knowledge.
Can companies register their teams?
Yes. We offer group and corporate bookings for organizations that want to train their sales or business development teams.
Is this training practical or theory-based?
The program is highly practical. It includes role-plays, simulations, case studies, demo practice, and real-world exercises based on the Kenyan tech market.
What should I bring to the training?
We recommend bringing a laptop, a notebook, and details about the product or service you currently sell so you can apply what you learn directly to your own business.
Still have a question?
If you have any other queries, feel free to reach out to us. Our program team is here to help!
Secure Your Seat Today
Technology is the future.
But only those who know how to sell it will win.
If you want to stop losing deals…
If you want to speak with confidence…
If you want to close more clients…
This bootcamp is for you.
👉 Reserve your seat today and step into the next level of your tech sales career.
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