Course Overview

Welcome to the Sales Training course for Beginners by SBD Institute! This course is designed to equip novices with the essential skills and knowledge to thrive in the sales industry. Whether you’re new to sales or looking to refresh your skills, our program offers a thorough understanding of the sales process, specifically catered to the Kenyan market.

Course Objectives

By the end of this course, participants will:

• Gain a solid understanding of the sales fundamentals.
• Develop effective communication and negotiation skills.
• Learn how to identify and engage potential customers.
• Understand customer behavior and decision-making processes.
• Master techniques for closing sales successfully.
• Build resilience in handling objections and rejections.

Why Attend This Course

• Expert Instructors: Learn from industry experts with extensive experience in the Kenyan market.
• Hands-On Training: Participate in practical exercises and real-world scenarios to prepare for actual sales situations.
• Career Growth: Enhance your career prospects with a strong foundation in sales techniques and strategies.
• Networking Opportunities: Connect with industry professionals and peers to expand your network.
• Local Focus: The course content is tailored to the unique characteristics of the Kenyan market.

Course Outline

1. Introduction to Sales
   • Understanding Sales Basics
   • The Role of a Salesperson
2. Building a Sales Mindset
   • Developing a Positive Attitude
   • Setting Sales Goals
3. Effective Communication Skills
   • Active Listening
   • Verbal and Non-Verbal Communication
4. Prospecting and Lead Generation
   • Identifying Potential Customers
   • Approaching Leads
5. Sales Presentation Techniques
   • Crafting a Compelling Pitch
   • Demonstrating Value
6. Negotiation and Closing Deals
   • Effective Negotiation Strategies
   • Closing Techniques
7. Handling Objections and Rejections
   • Common Objections in Sales
   • Turning Rejections into Opportunities
8. Customer Relationship Management
   • Building Long-Term Relationships
   • After-Sales Service
9. Sales Tools and Technology
   • Utilizing CRM Systems
   • Sales Analytics

Target Audience

• Aspiring Sales Professionals: Individuals looking to start a career in sales.
• Current Salespeople: Those who want to improve their skills and performance.
• Entrepreneurs and Business Owners: Individuals seeking to enhance their sales techniques to grow their business.
• Recent Graduates: Fresh graduates interested in pursuing a career in sales and marketing.