Course Overview
The digital age demands strategic online engagement. The Digital Marketing and Social Media Strategy Training by SBD Institute equips participants with the tools to create impactful digital marketing strategies, optimize social media presence, and measure online performance. This three-day course is tailored for businesses looking to maximize ROI from their digital efforts.
Course Objectives
Participants will:
- Develop a comprehensive digital marketing strategy.
- Master the use of social media platforms for business growth.
- Learn SEO, PPC, and content marketing best practices.
- Analyze and interpret digital marketing performance metrics.
Why You Should Attend
This training helps participants to:
- Drive traffic, engagement, and conversions online.
- Enhance brand visibility and reputation.
- Stay ahead in the competitive digital landscape.
- Leverage analytics for continuous improvement.
Course Outline
- Understanding Digital Marketing Fundamentals
- Key concepts and tools for success.
- Aligning digital marketing with business goals.
- Social Media Strategy and Management
- Creating impactful content for platforms like Facebook, LinkedIn, and Instagram.
- Scheduling and managing social media campaigns.
- SEO, PPC, and Content Marketing
- Optimizing websites for search engines.
- Running effective pay-per-click campaigns.
- Analytics and Performance Measurement
- Tools for tracking and analyzing digital performance.
- Using insights to optimize marketing efforts.
Who Should Attend
This course is ideal for:
- Marketing and branding professionals.
- Entrepreneurs growing their online presence.
- Sales professionals using digital channels.
- Anyone seeking to upskill in digital marketing.
Location and Duration
This three-day training will take place in Nairobi, Mombasa, and Kisumu, as outlined in the 2025 calendar.